Collection: Beauty of Joseon
The launch of Beauty of Joseon was inspired by the book "Regulation Book (Gyuhap Chongseo)" written by Bing Heo-gak Lee in 1809 during Korea's Joseon Dynasty. It was a collection of advice for women during that time to enrich their lives with tip for skincare, clothing, farming, prenatal care, parenting advice, and organizing homes.
Inspired by this book, Beauty of Joseon created products from herbal ingredients that have been used since the Joseon Dynasty. Herbs have been used in Asian medicine and food for health, and they're also excellent in skincare.
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